Howler

Howler is relevant when an event needs admission and cashless spending to connect operationally. The organizer must still design the refund, cashout and deposit communication clearly; buyers experience those rules as part of the event.

South African Standard ticketing: 5% per ticket plus processing, minimum R5; Enterprise quoted
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Tool Nutrition Label
Founded Not publicly confirmed
Headquarters Not publicly confirmed
Company Size Not publicly confirmed
Funding Not publicly confirmed
Pricing Model Ticket transaction fees plus separately scoped cashless and enterprise services
Free Trial Not publicly confirmed; specific free online-event and donation offers have separate conditions
Contract Confirm ticketing, cashless and vendor settlement terms for the event
Attendee Capacity Published Standard positioning: 0–1,000 people; Enterprise for 1,000+; not a hard technical limit
Mobile App Organizer scanning apps for iOS and Android; attendee cashless account workflows are separate.
Offline Capability Not verified
Data & Compliance Not publicly confirmed
Expertise Level Intermediate
Event Types
FestivalsConcertsLive eventsSports events
Support Channels
Help centerEmailEnterprise account manager
Best For
  • + Festivals combining ticket entry and cashless spending
  • + Organizers wanting mobile scanning and settlement reporting
  • + Larger events that can scope an enterprise support package
Not For
  • − Free in-person events assuming every issued ticket has zero fees
  • − Teams unable to communicate cashout deadlines and refund rules
  • − Buyers seeking a single fixed price covering ticketing, equipment and cashless services
Key Capabilities
✓ Sell configurable tickets with supported card, EFT and retail payment options
✓ Check admissions through iOS and Android scanning apps
✓ Choose weekly or post-event ticket settlement arrangements
✓ Support attendee cashless top-ups and wristband-linked spending
✓ Reconcile cashless vendor sales and agreed deductions
✓ Connect custom cashless workflows using the documented API
Honest Limitations

Minimum fees and exceptions

The South African ticketing page lists a minimum R5 per sale, including free and complimentary issues; its separate free online-event offers should not be generalized.

Cashflow has conditions

Weekly pre-event payouts retain 10% until after the event under the published help policy. Cashless and vendor settlement terms need their own agreement.

Attendee communication is material

Two 2026 Trustpilot accounts describe cashout-deadline and ballot-deposit confusion. They are individual buyer complaints, not established misconduct or proof that every event behaves this way.

Pricing Breakdown
Plan Price Details
Standard South African ticketing 5% + processing; minimum R5 Published for self-managed events up to 1,000 people; minimum also stated for free/complimentary ticket issues.
Enterprise Custom quote Larger events and account-manager features; confirm staffing, promotion and access-control scope.
Cashless operations Not publicly confirmed as one total tariff Agree vendor deductions, payment processing, equipment and cashout arrangements separately.

Cost at Common Event Sizes

100
attendees
R 1,000
Standard illustration: one R 200 paid ticket each × 5% = R 10. Excludes payment processing, any applicable tax and cashless/onsite services.
500
attendees
R5,000
Standard illustration: one R 200 paid ticket each × 5% = R 10. Excludes payment processing, any applicable tax and cashless/onsite services.
1000
attendees
R 10,000
Standard illustration: one R 200 paid ticket each × 5% = R 10. Excludes payment processing, any applicable tax and cashless/onsite services.

Hidden Costs to Watch

  • ! Payment processing is additional to the Standard ticket fee.
  • ! Free online events/donations and in-person complimentary tickets have different stated conditions.
  • ! Cashless hardware, staffing and vendor deductions must be agreed before the event.

Howler joins ticketing with the operational work around festival spending and vendor settlement. That can suit an organizer running several payment and entry points with one support team.

Budget separately for ticketing and cashless services. Attendees also need plain instructions about ballot charges, refund eligibility and the last date to recover unused cashless balances.

Sources

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Questions to Ask the Vendor
  1. 1
    What are the total ticket, processing, tax and minimum charges for our event?
  2. 2
    Which complimentary or free tickets still incur fees?
  3. 3
    What cashout deadlines and reminder messages will attendees receive?
  4. 4
    What reserve is held and when are ticket and vendor balances released?
  5. 5
    Which cashless equipment, staffing and API services are included?
How we research tools

We research each tool by reviewing official documentation, pricing pages, and user feedback from Trustpilot, G2, and Capterra. If something's out of date or inaccurate, use the link below to flag it.

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