YourEventKit

Luma

Luma suits a community organiser who wants reusable event calendars, invitations, registration and check-in in a compact workflow. Free works for many gatherings; paid-ticket volume, sending allowances and automation can justify Plus. The meaningful cost comparison includes Stripe fees and the calendar’s subscription, not just the advertised platform percentage.

Registration & Ticketing Digital Invitations Networking & Engagement Freemium
Free plan; Plus US$59/month per calendar, billed annually, plus processing and optional add-ons
Visit Luma →
Tool Nutrition Label
Founded Not publicly confirmed in the sources checked
Headquarters San Francisco, California, USA — vendor-stated base
Company Size Not publicly confirmed in the sources checked
Funding Not publicly confirmed in the sources checked
Pricing Model Per-calendar Plus subscription or free plan with a 5% paid-event platform fee
Free Trial Free plan with unlimited events and guests advertised
Contract Monthly or annual subscription per calendar; displayed US$59 rate is annual billing; cancellation stops renewal without a subscription refund
Attendee Capacity Vendor states unlimited events and guests; invite sends and calendar administrators have plan allowances
Mobile App Luma iOS and Android apps plus browser access
Offline Capability Not verified
Data & Compliance Not publicly confirmed in the sources checked
Expertise Level Beginner
Event Types
Run-club gatheringsCommunity meetupsWorkshopsSocial launch events
Key Integrations
Stripe (Native) Zoom (Native) Zapier (Zapier)
Support Channels
Help centreEmail supportPriority support with Plus
Best For
  • + Communities publishing a series of meetups or workshops
  • + Hosts needing approval-based registrations and guest updates
  • + Organisers balancing free gatherings with paid events
Not For
  • − Free-plan buyers needing Zapier or API access
  • − Hosts assuming a 0% platform fee removes payment-processing costs
  • − Teams treating offline wallet display as proof of offline organiser scanning
Key Capabilities
✓ Create event pages and organise them through calendars
✓ Send invitations and automated guest reminders
✓ Set ticket types, coupons and group purchases
✓ Require registration approval when appropriate
✓ Use Zoom integration with attendance tracking
✓ Check in guests by QR code or name/email search
✓ Export data by CSV and add Zapier/API automation on Plus
Honest Limitations

Unlimited guests does not mean unlimited outreach

Free includes 500 weekly invitation/newsletter sends and three calendar admins. Plus includes 5,000 sends and five admins for that calendar; higher send limits require calendar verification. Messages to already registered guests are outside that allowance.

Plus costs apply to each calendar

Free paid events carry a 5% platform fee. Plus removes that fee for its subscribed calendar, while Stripe processing remains additional. Moving an event does not move the subscription or payment setup; fees charged before activation are not refunded.

Offline capability is narrower than a saved ticket

Official help says a saved Apple or Google Wallet pass can show its QR code without internet. It does not establish disconnected operation of the host scanner; organiser offline capability remains unverified.

Approval queues need active hosting

Misscalibabe reported uncertainty while registrations remained pending in September 2026. This can reflect host approval decisions; it is a reason to manage response times, not proof of a platform defect.

Pricing Breakdown
Plan Price Details
Free $0 subscription 5% platform fee for paid events; 500 weekly invitation/newsletter sends, three calendar admins and CSV export.
Luma Plus US$59/month per calendar, billed annually US$708 per calendar/year for the displayed offer; 0% platform fee, 5,000 weekly sends subject to verification, five admins, Zapier and API access.
Higher send allowances / enterprise Additional or custom pricing Extra sending capacity, calendar seats and enterprise requirements should be scoped separately.

Cost at Common Event Sizes

100
attendees
$250 platform-fee illustration
Illustration: one $50 paid ticket per person on Free gives a 5% platform fee, or $2.50 each. Stripe processing and taxes excluded. Plus has no platform fee but adds its separate subscription.
500
attendees
$1,250 platform-fee illustration
Illustration: one $50 paid ticket per person on Free gives a 5% platform fee, or $2.50 each. Stripe processing and taxes excluded. Plus has no platform fee but adds its separate subscription.
1000
attendees
$2,500 platform-fee illustration
Illustration: one $50 paid ticket per person on Free gives a 5% platform fee, or $2.50 each. Stripe processing and taxes excluded. Plus has no platform fee but adds its separate subscription.

Hidden Costs to Watch

  • ! Stripe processing is additional; the public page gives 2.9% + $0.30 as typical, not universal.
  • ! Sending add-ons and extra calendar-admin seats can increase subscription cost.
  • ! Subscription and payment fees do not cover the event’s venue, staffing or programme budget.
  • ! Plus is charged per calendar; cancellation stops renewal and keeps access to period end, without a subscription refund.

Run one event through invitation, approval, reminder and check-in. Pay particular attention to who owns the calendar and who can approve registrations. For paid events, compare the actual expected sales with the applicable Plus subscription period before choosing a plan.

The fit assessment follows documented product scope. Dated user reviews describe individual experiences; no hands-on test or vendor interview is claimed.

Sources

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Pairs Well With

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Google Maps

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Venue & Catering Free

Share a precise meeting point or route with registered guests.

Alternatives

Mixily

Ad-free invitations, RSVP tracking, guest messaging, and simple event pages for independent hosts and communities.

Digital Invitations Freemium

Compare a community event-hosting workflow.

RSVPify

A polished event registration and ticketing platform with drag-and-drop seating charts, QR check-in, and industry-low ticketing fees — genuinely usable free tier, but non-ticketed business plans escalate fast.

Registration & Ticketing Freemium

Compare structured registration and guest-list controls.

Meetup

Community discovery, group events and RSVPs, with restricted free Starter access and paid organiser plans for established groups and networks.

Networking & Engagement Event Marketing Registration & Ticketing Freemium

Compare recurring-group discovery and its organiser model.

Questions to Ask the Vendor
  1. 1
    Which calendar needs Plus and how are extra administrators billed?
  2. 2
    What Stripe rates and payout conditions apply in our country?
  3. 3
    Which messages count toward weekly invitation/newsletter allowances?
  4. 4
    Can we test the complete door workflow with weak connectivity?
  5. 5
    What cancellation, renewal and data-export options apply to the paid plan?
How we research tools

We research each tool by reviewing official documentation, pricing pages, and user feedback from Trustpilot, G2, and Capterra. If something's out of date or inaccurate, use the link below to flag it.

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