Virtuous CRM+

Virtuous CRM+ fits nonprofits connecting event participation with broader donor stewardship and marketing automation. Its ticketed-event workflow is documented, but a full quote is needed to establish licensing, giving features, implementation and any separate Virtuous products.

Fundraising & Auction Registration & Ticketing Event Marketing Paid

Custom software quote; optional professional services priced separately

Visit Virtuous CRM+ →

Tool Nutrition Label

Founded 2014

Headquarters Phoenix, Arizona, United States, in the vendor's June 2024 company statement

Company Size Not publicly confirmed in the sources checked

Funding Not publicly confirmed in the sources checked

Pricing Model Platform or Enterprise configuration, with optional products and services

Free Trial Demo available; a time-limited software trial is not confirmed

Contract Quote-specific billing, renewal, implementation and cancellation terms

Attendee Capacity No verified event-attendee ceiling; unlimited-user wording concerns staff accounts

Mobile App Documented browser-based QR check-in on tablets or phones

Offline Capability Not verified

Data & Compliance Not publicly confirmed in the sources checked

Expertise Level Advanced

Event Types

Benefit dinnersDonor cultivation eventsCharity registrations

Key Integrations

Eventbrite (Native)

Support Channels

Support portalHelp articlesVirtuous AcademyOptional professional training

Best For

+ Fundraising teams combining event and donor relationship data
+ Organizations ready to configure automated stewardship journeys
+ Charity events needing tickets, add-ons and sponsorship options

Not For

− One-off ticket sellers seeking a published self-service price
− Teams assuming every Virtuous-branded product is included in CRM+
− Events requiring completely custom ticket-confirmation documents

Key Capabilities

✓ Maintain donor records, gift history and fundraising pipelines

✓ Create standard events with invitations and attendance records

✓ Create ticketed events with Virtuous Giving, including tickets, add-ons and sponsorships

✓ Build a public registration page for a ticketed event

✓ Email PDF tickets containing QR codes and transaction details

✓ Scan or manually check in attendees through the documented browser workflow

✓ Connect event participation with marketing and donor follow-up processes

Honest Limitations

Software pricing is not public

The current Platform and Enterprise offers require a quote. The revenue split shown on the pricing page is a packaging guide, not a published license price.

Some event documents cannot be customized

The official check-in guide says the generated email confirmation and ticket cannot be customized. Multiple tickets purchased together appear in one PDF.

Separate products require explicit scope

Ticketed Events is documented with Virtuous Giving; confirm that entitlement. The Eventbrite connector handles new CRM-originated events and attendee responses, but not existing Eventbrite events or paid-ticket transaction data. Other Virtuous products have separately described offers.

Training needs vary

Oye W.'s 21 August 2023 G2 account wanted ongoing instruction; Daniel S.'s 3 August account found migration and donor tools easier. These older experiences support a training discussion, not a claim about every current installation.

Pricing Breakdown

Plan	Price	Details
CRM+ Platform	Quote required	Marketed for nonprofits with annual fundraising revenue up to $5 million; unlimited users are listed, but no numeric subscription price is published.
CRM+ Enterprise	Quote required	Marketed for annual fundraising revenue over $5 million; confirm modules, implementation and support.
Optional professional training	Published sessions from $200	The service guide lists a one-hour CRM+ Events session at $200; this is training, not the software license or a mandatory charge.

Cost at Common Event Sizes

100

attendees

Quote required

For 100 guests, request the same scoped CRM/event proposal including payment volume and implementation. A professional-training price cannot stand in for the platform cost.

500

attendees

Quote required

For 500 guests, request the same scoped CRM/event proposal including payment volume and implementation. A professional-training price cannot stand in for the platform cost.

1000

attendees

Quote required

For 1000 guests, request the same scoped CRM/event proposal including payment volume and implementation. A professional-training price cannot stand in for the platform cost.

Hidden Costs to Watch

! Implementation, migration and consulting depend on the order.
! Giving/payment processing, communications usage and additional product licenses require explicit quote lines.
! Optional training has its own published service rates; do not add it automatically to every account.

Demonstrate the complete path from sponsor purchase through guest registration, QR check-in, gift attribution and the next stewardship task. Include one person attending without the original ticket buyer so staff can see how the records fit together.

Treat migration and training as part of the implementation decision. The system reaches beyond an event, so its value depends on whether the fundraising team will maintain the donor processes it enables. That assessment requires a scoped quote and a working demonstration, not a per-attendee extrapolation.

The documented Eventbrite connection has limits: the event must originate in Virtuous, and paid-ticket transaction data requires a separate export and gift import. Check that handoff before relying on the connection for financial reconciliation.

The fit assessment follows documented scope. Reviews are dated individual accounts; no hands-on product test or vendor interview is claimed.

Sources

Current packaging and pricing — Official source; checked 2026-09-20.
Create a ticketed event — Official source; checked 2026-09-20.
Ticket check-in — Official source; checked 2026-09-20.
Professional services — Official source; checked 2026-09-20.
Company statement — Official source; checked 2026-09-20.
Eventbrite integration and limits — Official guide updated 2025-07-02; checked 2026-09-20.
Daniel S. original G2 review — Daniel S., Director of Philanthropy, 3 August 2023, 5/5. Reports easier migration and intuitive donor-engagement tools. LinkedIn-validated Organic review; no incentive indicated.
Oye W. original G2 review — Oye W., 21 August 2023, 5/5. Reports organized donor/volunteer communication, but asks for ongoing instruction. Business-email-validated Organic review; no incentive indicated.

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Pairs Well With

Canva

The fastest way for most event teams to produce polished promo assets and decks, though it is still a design platform rather than a true event-ops tool.

Event Marketing Freemium

Prepare event campaign artwork separately before uploading approved assets.

Google Forms

Free Google form and survey builder for simple RSVPs, feedback forms, quizzes, and lightweight event registration, with automatic response collection in Sheets.

Event Marketing Free

Run a separate post-event feedback survey and reconcile responses manually.

Alternatives

Bloomerang CRM

A nonprofit donor CRM for event-linked giving history, segmented invitations and follow-up, with broader fundraising and auction tools priced separately.

Fundraising & Auction Analytics & Insights Event Marketing Paid

Compare donor stewardship and event-data workflows.

DonorPerfect

Nonprofit CRM software connecting donor records with invitations, event registrations, gift processing and reporting, with module and payment costs to confirm.

Fundraising & Auction Analytics & Insights Event Planning & Management Paid

Compare fundraising records and reporting requirements.

Qgiv

Bloomerang Fundraising platform for nonprofit donation forms, event registration, peer-to-peer campaigns, auctions, text fundraising, and donor CRM integrations.

Fundraising & Auction Freemium

Compare when the event fundraising journey is the main purchase.

BetterUnite

Fundraising event and auction software with tiered check-in, seating and donor workflows; the current entry event plan starts at $65/month billed annually.

Fundraising & Auction Registration & Ticketing Event Planning & Management Paid

Compare a fundraising-event platform when a broader CRM deployment is unnecessary.

Questions to Ask the Vendor

1
Does our proposal include Virtuous Giving and all required CRM+ ticketed-event features?
2
Are any additional Virtuous products required for our event workflow?
3
What are the contract, renewal, migration and implementation charges?
4
Can our required attendee and gift reports be produced before we migrate?
5
How will grouped PDF tickets and fixed confirmation formatting work at our event?
6
What connectivity, device permissions and fallback steps does check-in require?

How we research tools

We research each tool by reviewing official documentation, pricing pages, and user feedback from Trustpilot, G2, and Capterra. If something's out of date or inaccurate, use the link below to flag it.

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